CSR (Corporate Social Responsibility) versus CSV (Creating Shared Value)
CSR (Corporate Social Responsibility) based on the Triple Bottom Line Approach (TBL: PPP – People, Planet, Profit) and CSV (Creating Shared Value) is the ability of organizations to create value for society. Critics argue that the creators of CSV, Porter & Kramer, have a very limited understanding of CSR. In the opinion of the author CSV should not be isolated from CSR but CSV but considered as part of CSR, meaning that simultaneously to TBL, CSV shall be approached.
For corporations to achieve CSV they shall service all markets including developing and emerging markets, accessing new markets through new products and services; improving production-, and service systems including logistic, – all to meet social needs. For governments to achieve CSV they shall provide the proper framework like rules of law, security and infrastructure to the society, corporations and NGOs. For NGOs to achieve CSV the shall provide activitities: meeting the needs of the poor peoples and refugees; activities to improve health, familiy planning and education; in self-help projects where local people are involved; to help people to develop a clearer understanding of social, political and economic factors affecting their lives; in cooperation with companies; as facilitators achieving an maximum involvement of the beneficiaries.
Triple Bottom Line -> https://en.wikipedia.org/wiki/Triple_bottom_line
Creating Shared Value ->https://en.wikipedia.org/wiki/Creating_shared_value
NGO -> https://en.wikipedia.org/wiki/Non-governmental_organization
Author: Roland Leithenmayr, CSR Expert, VfV
We would appreciate to hear your opinion how NGOs could better achieve CSV.